- 5% CVR
B2B Digital Marketing
DigiGrowth partnered with HMG Pop Up Paper to reposition their brand and lead a full digital transformation — delivering a more strategic market approach and successfully acquiring new B2B customers.
Brand Story
2013
Founded from a passion for art, two interior designers launched HMG Popup Cards with a mission to spread love and appreciation through handcrafted paper art in Vietnam.
2015
Fate smiled when HMG met its first international partners, opening the door to exports in the EU and U.S. These early partnerships laid the foundation for HMG’s global journey and remain valuable relationships we continue to cherish.
2023
From a team of just 25, HMG has grown to over 80 dedicated individuals — all working tirelessly to create original designs and support the continued growth of both HMG and its partners.
Background & Challenges
Market Insight
The greeting card market has shown strong growth, especially in Western countries where the culture of giving and sending wishes through cards remains deeply rooted. This represents a high-potential segment for creative and meaningful paper products.
Objective
HMG Pop Up Paper aimed to undergo digital transformation and tap into new B2B customer segments through digital channels.
Challenges
Unclear Brand Positioning
HMG had not yet established a strong or accurate brand identity in the digital space.
Fragmented Marketing Channels
Their marketing efforts were scattered and lacked strategic alignment across platforms.
Inefficient Investments
Previous investments in new initiatives had not delivered expected results due to unclear direction and execution.
Services Used:
Brand Positioning
HMG Pop Up Paper – A creative solution for designing and producing greeting cards using advanced 3D pop-up technology.
- Expert Design Team
- Custom Design Services
- Global Delivery
- Seamless Experience
Vision
On our journey of spreading love and gratitude, we strive to become your trusted companion.
Mission
To help individuals and businesses leave a lasting impression through meaningful, sustainable gifts.
Brand Manifesto
Inspiring Happiness
This slogan reflects the heart of our brand: Made with happiness to share happiness.
At HMG, each team member inspires one another as we grow together. We draw inspiration from our customers and aim to inspire them in return.
Every pop-up card is a sincere message — a bridge that connects friends and family, crossing cultural boundaries. As HMG expands globally, our cards act as cultural ambassadors, carrying the essence of Vietnamese craftsmanship and artistry to the world.
Practical Implementation
Enhancing Brand Touchpoints in the Digital Space
Like many Vietnamese businesses, HMG Pop Up Paper faced challenges in adopting and applying new approaches in the digital age — resulting in small but impactful gaps in customer experience.
DigiGrowth helped HMG refine these subtle yet critical digital touchpoints, making it easier for potential customers to engage with the brand and clearly perceive its spirit and values.
The result: a more professional, consistent, and accessible digital brand presence.
Đồng bộ tên miền Thương hiệu
Brand Name Alignment
Digital Strategy
Implementing a Comprehensive Inbound Marketing Approach
For a B2B business like HMG Pop Up Paper, Inbound Marketing is the most cost-effective and impactful strategy. It focuses on attracting high-quality leads through valuable content and organic engagement, rather than relying solely on paid advertising.
Optimizing the Sales & Marketing Process
Optimizing the customers experiences
Levertage website UI UX
Achieved Results
Breakthrough B2B Growth Online in Just 6 Months
By defining the right direction and executing an effective strategy, DigiGrowth and HMG Pop Up Paper successfully built a professional and distinctive brand image as a leading 3D pop-up card manufacturer. This transformation led to impressive marketing performance across digital platforms and a significant increase in qualified B2B customer engagement.
+400% Website Traffic
Significant growth in website visitors through optimized digital presence.
5% CVR
Achieved an impressive average monthly conversion rate across digital channels.
65+ Inquiries/Month
HMG reached an average of 35–50 new B2B inquiries per month, with peaks of 65+, following 6 months of implementation.
