- +40%
Ecommerce growth
Through a strategic approach combining branding, digital marketing, buyer experience design, and automation, LECAS successfully transitioned into an emerging international supplier — generating over 50 qualified buyer inquiries per month within the first year.
About Lecas Leather
LECAS Leather is a premium leather goods manufacturer based in Hanoi, Vietnam, specializing in handcrafted bags, wallets, and accessories. Established in 2015 by a team of experienced artisans, LECAS built a strong reputation domestically but faced significant barriers when trying to expand internationally.
Before the transformation project, LECAS had limited visibility outside Vietnam, minimal international buyer engagement, and lacked a digital system to attract, nurture, and close B2B customers globally.
Services Used:
Challenge & Objectives
The global leather goods sector is highly competitive, with international buyers expecting not only product quality but also professionalism, responsiveness, and proof of manufacturing reliability.
Key Challenges for LECAS:
No previous exposure to international buyers or export markets.
No digital presence designed for B2B sales outside Vietnam.
No experience managing international buyer expectations or processes like product development sampling, certifications, and logistics.
Difficulty in building immediate trust with new international leads.
Lack of an internal structure to handle inquiries, follow up professionally, and convert leads into real business.
Project Objectives:
Build an international brand image that positions LECAS competitively.
Create a professional, trust-building buyer experience from first touchpoint onward.
Attract qualified B2B buyers organically via inbound marketing.
Implement systems for fast response, structured nurturing, and sales growth.
Strategy and Actions
Branding and Positioning
Repositioned LECAS as a premium Vietnamese leather manufacturer committed to craftsmanship and ethical production. Crafted a brand narrative emphasizing trust, quality, and flexible partnership for B2B buyers.
Sewing Happiness
- Expert Design Team
- Custom Design Services
- Global Delivery
- Seamless Experience
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
