- International Branding
Positioning & Storytelling Design
Category Positioning, Compelling Storytelling & Professional Brand Identity Design DigiGrowth partnered with Shavi Vietnam to lay a strong foundation for its first steps into the international market with confidence and clarity.
ABOUT SHAVI VIETNAM
Born and raised in Lạng Sơn, Vietnam, our founder Tomy Hà witnessed firsthand how local resources were often exported without adding value to the region. This realization sparked a vision — one rooted in community empowerment and regional pride.
Shavi was envisioned as a platform to uplift our people and share the richness of the highlands with the world. It’s not just about exporting goods; it’s about celebrating heritage, culture, and the remarkable resources of Lạng Sơn.
Today, we stand united in telling the world the story of our homeland’s treasures — driven by a shared commitment to progress, sustainability, and meaningful development.
Background & Challenges
Market Insight
The agricultural export market is stable and sustainable, with steady growth worldwide. Vietnam, known for its fertile soil and favorable climate, is well-positioned to produce high-quality agricultural products — especially spices and essential oils with rich flavor and nutritional value.
Objective
Shavi Vietnam, a trading company based in Lạng Sơn — a region abundant in premium crops and farming advantages — aims to access global markets and export a wide range of high-value agricultural products.
Challenges
Unclear Product Focus
The business had not yet identified which product categories had the greatest export potential.Traditional Approach
Relying on conventional methods made it difficult to attract and engage international customers.Lack of Clear Brand Direction
The brand lacked a defined positioning and strategic vision for entering the global market.
Solutions Used
Identifying Global Potential
Vietnamese agricultural products, especially those from the highlands, are incredibly diverse. However, to succeed in export, it’s essential to identify which products have strong market recognition among global wholesalers and which ones represent a competitive advantage for the Northern region of Vietnam.
Sell what customers need, not just what we have
Market Research
In-Depth Market Research
We rely on third-party market research to gain a comprehensive understanding of market dynamics, including:
Market Volume & Reserves
Import/export ratios by product and country
Consumer trends and end-user behavior
Growth forecasts and future demand potential
To thoroughly evaluate the export performance of products in Vietnam, we analyze actual export data from local suppliers and manufacturers. This helps us identify:
Export frequency
Consistency in volume
Revenue potential of specific products and raw materials
Understanding the end users — import partners and resellers — gives us valuable insights into what they look for when sourcing and outsourcing product lines.
By learning how they approach procurement and what they expect from a product, we are able to develop tailored solutions that align with their business models and add real value to their operations.
Brand Story
- Rooted in the Highlands
- Rich in rare resources
- Advantages in soil, climate, and people
Vision
To become a global pioneer in exporting Vietnam’s natural treasures — enhancing global well-being through essential oils and spices extracted from pure, sustainably sourced origins.
Sứ mệnh
Impact Local Communities
Craft Authentic Purity
Enrich Lives and Drive Progress
Brand Manifesto
Unveiling High Mountain Essences
Our brand reflects a deep commitment to discovering and sharing the rare natural treasures of Lạng Sơn’s highlands. It represents our dedication to revealing the purest, most authentic ingredients uniquely found in these elevated terrains.
These “essences” symbolize the premium, distinctive resources that lie at the heart of our products. We take pride in offering these exclusive, original elements while preserving their natural purity and integrity.
It is our promise to deliver the true, unmatched essence of the highlands — allowing you to experience untouched nature and its most refined qualities in every product we offer.
Identify Target Product Lines
Identify Primary ingridients
private label Strategic Planning
Custom Logo & Packaging Design
We will work closely with you to design a unique and memorable logo that reflects your brand identity.
Custom Packaging
Choose from a variety of materials, styles, and printing options tailored to your product and budget.
Production Sample
Before mass production, you will receive a sample to review and approve.
Enhance the Ordering Experience
