- Growth Strategy
Branding, Growth Strategy
Build an international brand, define a potential business model, and develop a community.
ABOUT SWIM TIME LOG
More than four years ago, fate brought Hana Phung and Sang Nguyễn together — two kindred spirits united by an unwavering passion for swimming. Hana, the embodiment of a true swim enthusiast, and Sang, a dedicated swimmer and coach, shared a common dream: to create a global playground for those who love the water.
Their vision transcended borders, reaching far beyond the confines of any one nation. In pursuit of this shared aspiration, they launched Swimtimelog — a vibrant media platform fueled by international friendship. This space is not only a meeting ground for swimmers and coaches worldwide, but also a testament to the boundless possibilities that arise when dreams connect hearts across oceans.
Services Used:
Background & Challenges
Market Context
Drowning remains one of the leading causes of death worldwide. The challenge lies in spreading awareness and providing effective swimming and water safety education to as many people as possible.
The swimwear and swimming gear market is a multi-billion-dollar global industry dominated by major international brands. For Swim Time Log, the challenge is to rise as a pioneering brand within this highly competitive sector.
Objective
Swim Time Log aims to become a valuable and impactful brand in the swimming industry — one that creates a positive influence on the global swimming community.
Challenges
The Swim Time Log team currently lacks experience in building an international brand
Market research has yet to be conducted
A scalable and sustainable business model has not yet been developed
Market research
Swimwear Market Assessment
The swimwear market is highly competitive, dominated by major global brands such as MyswimPro, Speedo, and others.
Analyzing the market and understanding its business models is crucial to identifying the right direction and unlocking potential opportunities for the Swim Time Log project.
Business Model Analysis
Applying the Business Model Canvas
We use the Business Model Canvas to gain a comprehensive understanding of the business from all angles — helping identify the most suitable and sustainable model for Swimtimelog.
Business Model Structure
Brand Manifesto
Swim Bravely Thrive Boundlessly
Swimming is more than a skill — it’s a life lesson. When you swim with confidence, when you master the water, it shows that you’ve learned to face your fears, overcome them, and grow.
It means you carry a source of inspiration within you — one that fuels limitless growth and fearless transformation.
Be bold. Embrace change. Grow without limits.
Vision
To create a vibrant swimming community that empowers individuals to swim with confidence and live fearlessly — both in and out of the water.
Mission
Develop strong, confident swimmers
Improve water safety and awareness
Promote a lifestyle of bravery and self-belief
hình ảnh thương hiệu
- Inspire and motivate individuals
- Provide valuable swimming content and resources
- Offer guidance and foster a family-like support system
- Reflect confidence through swimming mastery
Community Building
Swim Brave Tribe
A global movement spreading the love of swimming
Swim Brave Tribe is more than just a community — it’s a movement, a collective of passionate individuals dedicated to transforming lives through the power of swimming.
As the sun rises and sets across different corners of the world, Swim Brave Tribe remains united in its mission: to share, connect, and empower people with life-changing swimming skills.
