A recent talkshow titled "Digital Marketing: From Strategy to Execution, From Content to Communication Channels" was held on September 21, 2024, attracting nearly 400 students at the University of Economics Ho Chi Minh City. The event aimed to address the challenges in digital marketing and provide insights into effective strategies for students and aspiring marketers.
Key Takeaways
- Understanding the role of digital marketing in modern business.
- Strategies for effective digital communication.
- Importance of optimizing communication channels.
- Insights into the upcoming Marketing CI competition.
Overview of the Event
The talkshow was organized by the Marketing Research Club and the Economic Technology Club, marking the beginning of a series of activities leading up to the Marketing CI competition. The event featured guest speaker ThS.NCS. Lê Thị Hạnh An, a brand communication manager and lecturer at UEH, who shared her expertise on digital marketing.
Opening Remarks
The event commenced with an opening speech by ThS. Hồ Thiện Quyền, the Deputy Director of the Vinh Long Campus. He expressed gratitude to the guest speaker for sharing valuable knowledge and emphasized the importance of the talkshow as a stepping stone for students to engage with the upcoming Marketing CI competition. He encouraged students to leverage the insights gained to enhance their skills and connect with industry professionals.
Engaging Activities
Before diving into the main presentation, students participated in an interactive quiz about digital marketing, which helped to energize the audience and foster engagement. Prizes were awarded to students who excelled in the quiz, further motivating participation.
Insights from the Speaker
ThS.NCS. Lê Thị Hạnh An delivered a comprehensive presentation on "Digital Marketing in Every Micro Moment." She covered several key topics:
- Definition of Digital Marketing: Understanding what digital marketing entails and its significance in today’s business landscape.
- Customer Experience: Discussing how customer interactions with products shape marketing strategies.
- Building Effective Strategies: Outlining methods for creating impactful digital marketing strategies.
Additionally, she addressed common challenges businesses face in implementing digital marketing and provided guidance on selecting and optimizing communication channels for maximum effectiveness.
Interactive Q&A Session
Following the presentation, an engaging Q&A session allowed students to ask questions and interact with the speaker. This exchange provided practical insights into:
- Setting objectives for digital marketing strategies.
- Best practices for successful implementation.
- Choosing the right communication channels.
- Understanding customer needs in a competitive technological landscape.
Introduction to Marketing CI Competition
During the talkshow, Nguyễn Bảo Ân, the Deputy Head of the Marketing Research Club, introduced the Marketing CI competition. This event aims to enhance students’ presentation skills and marketing knowledge through a series of challenges:
- Stage 1: Online quiz (September 9 – 24, 2024)
- Stage 2: Short video script design (September 27 – October 6, 2024)
- Stage 3: Final competition (October 30, 2024)
The competition theme, "Intellectual Challenges, Innovative Thinking," encourages participants to think creatively and develop groundbreaking ideas.
Conclusion
The talkshow "Digital Marketing: From Strategy to Execution, From Content to Communication Channels" concluded successfully, providing students with valuable knowledge and practical skills in digital marketing. The insights shared by the speaker are expected to empower students as they prepare for the Marketing CI competition and their future careers in marketing.
Sources
- CLB Nghiên cứu Marketing và CLB Công nghệ Kinh tế tổ chức Talkshow “Digital Marketing, University of Economics Ho Chi Minh City.
- Mời tham dự Talkshow “Digital Marketing: Từ “mù mờ” đến “mở lối” | bởi GIGAN Training Center, Brandsvietnam.
